The Process

How Mobile Billboard
Advertising Works

From campaign setup to GPS-logged street plays — here's exactly how Haul Adz gets your brand in front of real people across Chicagoland and Northwest Indiana.

The Process

Three Steps to Go Live

Share your target audience, the area you want to reach, and what you're trying to accomplish — whether it's driving foot traffic, building name recognition, promoting an event, or launching a new location.

Choose your service: Mobile Shared, Exclusive Truck, or Standalone Display
Pick your target zones across Chicago, the South Suburbs, or Northwest Indiana
Set your campaign window — a single day, a weekend, or an ongoing monthly run
Upload your creative (image or video) or tell us what you need

Once your campaign is approved, we plan the routes, schedule the plays, and launch your ad on the right trucks or screens for your zones. Campaigns go live once your creative is approved — no print production delays.

We review your creative and confirm specs fit the LED display format
Routes are planned based on your zones and peak traffic windows
Your ad is loaded onto the truck or display and GPS tracking begins
You receive login credentials to your live campaign dashboard

Your campaign dashboard shows every device-reported ad play — the GPS location, timestamp, and route context. At the end of your campaign, you get a full report you can share, save, or use to plan your next run.

GPS coordinates and timestamps logged for every ad play
Map view shows your covered routes and reported plays
Campaign summary report delivered at end of run
Renew, adjust zones, or scale up your campaign at any time
Timeline

From Quote to Street

Day 1
Request Your Quote
Tell us your goal, zones, and campaign window. Upload your creative or describe what you need.
Day 1
Campaign Review
We review your goals and come back with the right format, routes, and a quote for your budget.
Day 1–2
Creative Review & Approval
We confirm your creative meets LED display specs. Quick feedback if any adjustments are needed.
Day 2
Campaign Goes Live
Your ad is deployed on truck or display. GPS tracking begins. Dashboard goes active.
Ongoing
Track, Report & Renew
Monitor plays live. Receive your report at campaign end. Renew or adjust anytime.
Technical Specs

Creative & Display Specs

16:9
Aspect Ratio
Standard widescreen format for all LED truck and display placements
MP4
Video Format
H.264 encoding, up to 60 seconds. Static JPG/PNG also accepted.
10–60s
Ad Duration
Duration depends on your campaign. Shared campaigns rotate in the pool.
Full Color
Display Type
High-brightness full-color LED panels visible day and night.
Common Questions

How It Works — FAQ

How fast can I launch a campaign?
Your campaign launches once your creative is submitted and approved — there is no print production or installation lead time. We confirm your schedule with you when your campaign is booked.
Do I need to design my own ad?
Either works. Bring finished creative, or work with Haul Adz to create campaign-ready graphics and promotional content. We also share spec sheets to pass to your designer, or point you to simple tools that work well for LED formats.
Can I choose exactly where my ad runs?
Yes. You choose zones — neighborhoods or communities — based on your campaign. Exclusive truck customers can also specify custom routes within their selected zones.
What if I want to change my ad mid-campaign?
Creative updates are supported. Submit the new file and we'll review and swap it in — usually the fastest step of the whole process.
Is there a contract or minimum commitment?
No long-term contracts. Campaigns run for the term you book — renewals are arranged with you, not automatic. Single-day and event campaigns are one-time engagements.

Ready to See How It Works for You?

Tell us your goal, your area, and your launch date — we'll handle everything from there.

Get a Quote See GPS Proof →

GPS-logged proof on every play. No long contracts. No print production delays.